Uxbridge Information & Events

"Nourish [nur-ish] - Preventing Hunger - One Can At A Time

In a recent conversation with a few friends from Campbell's Soup Cananda, about food banks and relief efforts, I learned first hand what one company is doing to help alleviate hunger locally, and how we can all play a part in helping to stamp out hunger here in Canada.

I feel really blessed to know, and work with, some wonderful people who are in a position to make a real difference in this world. Dedicated people who are involved in helping those who could use a hand up or assistance in a time of disaster or strife.

"There are 925 million undernourished people in the world today. That means one in seven people do not get enough food to be healthy and lead an active life. Hunger and malnutrition are in fact the number one risk to the health worldwide" ... source World Food Programme

Campbell's Canada created a product "Nourish"that does not need water or a can opener, which makes it ideal for relief effforts where water is scarce or possibly contaminated.

Nourish delivers both fibre and protein and is touted as a "complete meal" containing a full serving of vegetables, grains and meat and alternatives as per Canada's Food Guide.

"It is the first time in Canada that a food company operator has created a product thinking about Canadians who are struggling to put food on the table," Katharine Schmidt, executive director of Food Banks Canada ... source The Toronto Star 

Each 425 gram Nourish can has a pop-top lid, 24-month shelf-life, can be eaten hot or cold and doesn't require the addition of water, making it an ideal potential food resource for food banks here in Canada and in disaster relief around the globe.

How we can Help

Campbell's launched Nourish with an initial donation of 100,000 cans to Food Banks Canada.

Initially intended only for food banks and relief efforts a decision was made to offer limited availability of the product in the stores of its retail partners. This product was not intended to make money so 100 per cent of the net profits from every can sold will be used to fund further hunger/relief initiatives.

"making money from Nourish would "mess up the intention" of the initiative." Mr. Philip Donne, Campbell's president

http://www.facebook.com/CampbellCanada

 Next time you are in your grocery store ....

pick up some Nourish and taste it for yourself .....

then buy some more and donate to your local food bank .....

it wll be in your grocery stores soon!